My first brief at MIRIMAR was the poppi Super Bowl campaign.
While other good-for-you sodas talk about health benefits, poppi knows the real reason you drink soda: VIBES. It’s a dopamine hit for the senses that can transform any moment. So to launch their new brand platform, we turned the VIBES up. Wayyy up. We made a physics lecture poppi, delighting the world’s eye palette.
And who better than the ultimate vibe setter, Charli XCX, to start the party?
We summoned poppi vibes all throughout Charli’s press tour.
And sold vibes kits to our poppi drinking audience on game day, knowing that they were not there for the game. Just for the vibes. They sold out in seven minutes.
