My first brief at MIRIMAR was the poppi Super Bowl campaign.
While other good-for-you sodas talk about health benefits, poppi knows the real reason you drink soda: VIBES. It’s a dopamine hit for the senses that can transform any moment. So to launch their new brand platform, we turned the VIBES up. Wayyy up. We made a physics lecture poppi, delighting the world’s eye palette.
And who better than the ultimate vibe setter, Charli XCX, to start the party?
The campaign was bigger than just the Super Bowl. We knew that the average poppi fan is not a Super Bowl watcher. So how did we make them tune in to the biggest day in the football and advertising calendar?
This case study explains it all.