A big push from us from day one of running the Gatorade account has been to create reactive work that moves at the speed of sports culture.
So when Gatorade athlete Luka Doncic was traded to the Lakers in the biggest shock of we knew we had to do something, and fast. So we thought of this and brought it to life within 48 hours, then launched it in time for his first game.
Overall, this new reactive approach to social that we brought to Gatorade has brought a 200% increase in engagement from before we started.
Michelle Beadle, Chandler Parsons and Lou William talking about it on their podcast
It was all over X. And the #Ho77ywood hashtag is still being used regularly at the time of writing