How confident would you feel if you 100% knew you were going to smell great?
Lume is a natural deodorant for women that actually, genuinely works. Even I use it now.
There are over 300,000 five star reviews singing the praises of its life-changing odor protection. So we took those real reviews and, after editing them heavily to make them feel like songs, turned them into animated music videos to launch a new platform. All based around the confidence you have when you smell great.
First, we tackled the sticky subject of underboob sweat. And thigh crevice sweat. And made it funky. But in a good way.
Then we composed a ballad to the sweaty hot flashes of menopause, belted out with the freedom that only a confidently odorless voice can muster.
And wrapped it up by diving head first into the sensitive topic of overcoming intimate area odor, shouting it from the rooftops with the bombastic confidence of a big band sound.